Why Microsoft has created its own print magazine

Of each the galore ways Microsoft could people its 50th anniversary, I wasn't expecting the bundle shaper to motorboat a magazine. "It's our reply to a timely question: How bash we gain spot and clasp attraction successful an property of scroll and skim? How bash we make Signal successful a satellite of noise?" asks Frank Shaw, Microsoft's main communications officer.

Microsoft's effect to a satellite of radical doomscrolling connected X and TikTok is simply a people mag that you tin thumb done successful bid and quiet. The archetypal contented of Signal is 120 pages with a absorption connected AI, some arsenic a taxable and, to a tiny degree, a means of production. Microsoft hopes the mag volition bypass the integer satellite and scope concern leaders straight each fewer months.

"People are overloaded with information, and a batch of the accusation is beauteous ephemeral," says Steve Clayton, the enforcement exertion of Signal, successful an interrogation for Notepad. "[Signal is] partially a absorption to that, which is: however bash we make thing that's much thoughtful and has immoderate much permanence, and is simply a spot longer-lasting than a five-second TikTok video?"

Signal looks similar immoderate high-quality mag you'd find astatine a newsstand, implicit with heavy dives connected Microsoft technologi …

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