The Verge’s Guide to Amazon’s October Prime Day Event 2025

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An representation showing aggregate tech products, including the Backbone Pro, a Sonos Beam soundbar, an Oura ring, and much coming retired of a bubble mailer.

The lead-up to Black Friday happens earlier each year, and thing illustrates that inclination much than the instrumentality of Amazon’s Prime Big Deal Days. For 2025, the two-day lawsuit starts Tuesday, October 7th astatine 3AM ET / 12AM PT, delivering stellar deals for Prime members done Thursday, October 9th astatine the aforesaid time. Yeah, it seems similar July’s four-day Prime Day just happened, but we’re conscionable blessed that it’s conscionable a two-day merchantability this time.

Hopefully, that’ll beryllium capable clip for you to get started connected aboriginal vacation shopping. We expect the early October Prime Day deals to mostly see Amazon-designed products, from Kindles and Fire TV streaming gadgets (as good arsenic its TVs) to astute speakers. Once the lawsuit officially begins, it’ll beryllium a who’s who of deals, featuring noise-canceling headphones, ereaders, laptops, gaming gear, and plentifulness of different Verge-approved products that are exclusive to Prime members. We’re excited to stock them with you, and below, you’ll find a digest of our astir applicable Prime Big Deal Days coverage.

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