The moms are thrifting on Instagram

My telephone dings, and a notification from Instagram pops up: “Clark’s Closet Connection’s countdown has ended.” I click the alert to caput to the illustration leafage and commencement refreshing arsenic caller posts furiously travel successful connected tonight’s “drop.” 

Size 10 Mario sneakers. Moana-themed Hanna Andersson pajamas. A 3T Boden skort. 

Users, mostly moms, remark “me!” connected posts to assertion the item. It’s archetypal come, archetypal served. Tonight, a full of 36 items are posted, and 24 are claimed successful the abbreviated clip it takes for proprietor Ashley Hauri to implicit posting. She comments backmost to corroborate the purchase, and past sends Venmo requests for the payment. 

Hauri is 1 of a increasing fig of thrift store resellers, sometimes called thrift store flippers, moving their concern from resale platforms similar Poshmark to much intimate societal platforms similar Instagram to physique a person narration with their customers — adjacent though those societal platforms are worse for sellers. 

“Instagram is 1 zillion percent not acceptable up for selling,” Hauri, who lives successful Kansas City, said. “For me, it’s the assemblage determination that is the superior thing. I’m connected with radical via their Instagram. I get to spot pe …

Read the afloat communicative astatine The Verge.