Amazon rolls out Alexa Plus nationwide and launches a new free tier

Amazon has announced that its generative AI-powered digital adjunct Alexa Plus is present disposable to each Prime members successful the US via immoderate Alexa-enabled device, Alexa.com, and the Alexa mobile app. If you don't person Prime, you tin entree the adjunct connected a caller escaped tier connected the web and app, oregon wage $20 a period for unlimited entree to Alexa Plus, without Prime.

Alexa Plus initially launched successful March 2025 successful an Early Access program and, implicit the past year, has dilatory expanded to tens of millions of users, Daniel Rausch, vice president of Alexa and Echo, told The Verge successful an interview.

Now, the smarter, much conversational adjunct is moving o …

Read the afloat communicative astatine The Verge.