The Made by Google event felt like being sucked into an episode of Wandavision

2 months ago 10
Close up   of Jimmy Fallon ogling a Pixel 10 Fold. There arsenic not a azygous merchandise that didn’t wow Fallon. | Screenshot: Google

For the past 20 years oregon so, I've had a wide representation of what a merchandise motorboat keynote is expected to beryllium like. A charismatic enforcement walks crossed the stage, points to immoderate animations and pre-taped clips, a unrecorded demo oregon 2 happens, and the assemblage goes wild. Clips proliferate connected societal media and cue the online discourse. You tin hint it backmost to Steve Jobs dressed successful a achromatic turtleneck, with a glint successful his eye, walking crossed a stage, asking if a hyped-up assemblage is acceptable for 1 much thing. So iconic was that format, it's been the blueprint for astir each tech keynote since.

Today's Made by Google lawsuit was decidedly not that.

Close up   of camera idiosyncratic   holding a teleprompter with a publication   of the Made by Google event.

It was …

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