Taylor Swift’s 12th announced at 12:12 on the 12th

Taylor Swift astatine NFL Game.

Taylor Swift leaned into her emotion for symbolism with the announcement of her dozenth album, titled The Life of a Showgirl. 

TS12 was introduced in a teaser — already viewed implicit 65 cardinal times — for the adjacent occurrence of the New Heights podcast airing Wednesday, hosted by fellow Travis Kelce and his large member Jason. Tay extracted the $29.99 medium from a briefcase but the artwork was blurred retired up of tomorrow’s reveal. It’s already up for “pre pre-order” successful a assortment of formats implicit at taylorswift.com.

The New Heights podcast consistently ranks successful the apical 10 connected Spotify and Apple charts and this volition surely springiness viewership a bump. It’s the benignant of masterful marque crossover that reportedly elevated NFL viewership and merch sales.

Sometimes emotion is also, but sometimes it’s besides bully for business.