Reddit wants a better AI deal with Google: users in exchange for content

Reddit wants much users and much wealth from Google successful speech for an adjacent bigger upland of information feeding its AI machine, according to Bloomberg. The dialog shows a caller beforehand successful the conflict betwixt Big AI and contented providers arsenic they effort to harvest caller gross streams without bleeding retired the precise postulation and engagement that support them alive.

A twelvemonth and a fractional aft cutting its archetypal data-sharing woody with Google, reportedly worthy $60 cardinal a year, unnamed executives accidental Reddit is backmost astatine the negotiating array eyeing an adjacent bigger relation wrong the company’s AI ecosystem. The level is reportedly anxious for Google to assistance entice users – who get an reply farmed from Reddit and permission – into posting successful Reddit’s forums, which would make much of the precise contented tech giants request to bid their data-hungry AI models. 

Reddit besides wants much wealth for its data. The level is reportedly considering a dynamic pricing-style statement for aboriginal licensing deals with companies similar Google and OpenAI, a strategy wherever wage would beryllium determined by however utile oregon important contented is to the answers generated by AI tools. 

Executives reportedly judge existent presumption bash not bespeak however invaluable Reddit information is to AI companies. Reddit is successful a stronger presumption than astir to marque this assertion and it has been exceptionally utile to tech firms grooming AI models. In a slop-ridden internet, Reddit posts are made by existent radical speaking candidly, contented is well-sorted by theme, and it is each ranked according to a human-run voting system, not an algorithm. Data suggests Reddit is the apical cited domain for AI tools similar Perplexity and Google’s AI Overviews, and adding “reddit” to Google hunt queries is simply a well-known hack to get much utile answers from hunt engines.  

The propulsion for amended presumption — peculiarly presumption that spell beyond wealth and assistance support content-providers live — underscores the paradox astatine the halfway of galore AI licensing deals: platforms similar Reddit clasp troves of information tech companies request to bid their AI models, lone for them to ticker those aforesaid models strangle the postulation and enactment that made them invaluable successful the archetypal place.