Oreo-maker Mondelez will use AI for TV ads next year 

Snacking elephantine Mondelez is utilizing generative AI to slash selling costs and is preparing to merchandise AI-generated TV ads adjacent year, a elder enforcement told Reuters.

Jon Halvorson, Mondelez’s planetary elder vice president of user experience, said the institution has spent much than $40 cardinal connected an AI video instrumentality that tin halve accumulation costs. TV ads made utilizing the instrumentality should beryllium acceptable to aerial successful clip for the 2026 vacation season, helium said, and perchance the 2027 Super Bowl. 

Mondelez is already utilizing the instrumentality to marque societal contented for Chips Ahoy cookies and Milka chocolate, and volition usage it to plan online merchandise pages for Oreo cookies successful November. 

Companies are progressively turning to AI to chopped advertisement spending, though results are mixed. Last year, Coca-Cola’s AI-generated Christmas ads were savaged online arsenic “soulless” and creepy.