AI-generated ads dropped the ball at this year’s Super Bowl

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An AI-generated representation of a polar carnivore sitting astatine a vanity and holding a compartment telephone successful its paws. Next to the polar carnivore is simply a quality pistillate applying constitution to the carnal with a brush.

It feels similar everyone who produced ad spots for this year's Super Bowl with gen AI failed successful presumption of making gen AI look utile oregon similar thing worthy getting excited about. Though we've seen plentifulness of AI generated commercials earlier (at previous Super Bowls, nary less), this year's lawsuit was oversaturated with them. That's successful portion due to the fact that representation and video procreation models person go much somewhat blase successful the past twelvemonth - though inactive subpar compared to what humans make - conscionable amended capable for a fig of brands to beryllium present comfy having their names associated with AI-derived footage.

Also, it's much, overmuch cheaper and faster …

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