OnePlus and Hasselblad are parting ways

The OnePlus 13 volition apt beryllium the past OnePlus telephone to diagnostic a Hasselblad logo.

OnePlus CEO Pete Lau announced connected the company’s idiosyncratic forums today that its five-year concern with camera institution Hasselblad has travel to an end. From present on, OnePlus volition make its ain imaging motor instead.

OnePlus archetypal teamed up with Hasselblad for the 9 and 9 Pro flagships, and a Hasselblad logo has featured connected the camera of each of its top-tier phones since. That’s present acceptable to alteration with the upcoming OnePlus 14 (which whitethorn really beryllium the OnePlus 15 to debar the unlucky fig “4” successful China).

Hasselblad didn’t conscionable supply its logo though. It worked with OnePlus (and genitor institution Oppo) for years to make imaging algorithms to amended its photography, erstwhile a anemic constituent for the marque and present considered a spot of a strength. OnePlus is present taking that enactment in-house, processing the OnePlus DetailMax Engine. It’ll beryllium absorbing to spot however adjacent that ends up being to the Oppo Lumo engine, launched this April alongside the Find X8 Ultra (which, for what it’s worth, has a genuinely fantabulous camera).

Making things a small weirder, Oppo conscionable extended its concern with Hasselblad successful July, promising a caller mobile imaging strategy to travel aboriginal this year. I’m inactive struggling to quadrate that circle.