
London-based user tech startup Nothing has raised $200 cardinal and vowed to usher successful a caller procreation of “AI-native” devices moving connected operating systems that “are importantly antithetic from the ones today.”
In a property merchandise that reads portion ode to exertion and portion manifesto, Nothing laminitis and CEO Carl Pei said the currency infusion — which values Nothing astatine $1.3 cardinal — volition assistance the institution ramp up organisation and accelerate innovation.
At the bosom of Nothing’s plans is AI. Pei said the institution is “building the foundations for the future” connected a focused “AI OS” to present a “hyper-personalized experience.” However, it’s unclear if Nothing’s operating strategy ambitions are built connected apical of Android similar Nothing OS. We’ve reached retired for clarification.
This “AI-native platform” volition tally hardware successful wide usage contiguous similar smartphones, headphones, and astute watches, Pei said, arsenic good arsenic different devices similar astute glasses, electrical vehicles, and humanoid robots. He confidently predicts Nothing’s caller OS volition tally “whatever comes next,” too. That said, past October Pei just arsenic confidently proclaimed that “AI is conscionable a tool” and that the company’s OS should not beryllium described arsenic an AI operating system.
Nothing plans to merchandise its archetypal AI-native devices adjacent year. Its main situation volition beryllium generating request successful a class that has historically failed to prosecute the wide marketplace and wherever occurrence has eluded adjacent the industry’s biggest players similar Apple. There’s nary shortage of competitors either, including the mysterious “screen free” device erstwhile Apple decorator Jony Ive is creating with OpenAI.
Nothing says it’s uniquely positioned to make these aboriginal AI devices. “Owning the last-mile organisation constituent with each its contextual and idiosyncratic cognition is indispensable to processing an OS that volition assistance radical successful their regular lives,” said Pei. “An AI OS that doesn’t cognize its idiosyncratic and isn’t ever-present can’t present a hyper-personalised experience. This is the adjacent section for Nothing, integrating an AI acquisition into our hardware devices to reinvent however exertion amplifies us.”