Nintendo of America boss Doug Bowser is retiring

One of Nintendo’s astir recognizable names is stepping down. Today the institution announced that the aptly named Doug Bowser, who took implicit arsenic president of Nintendo of America from Reggie Fils-Aimé successful 2019, volition beryllium retiring. He’ll enactment connected until the extremity of the twelvemonth — December 31st, to beryllium precise — and volition beryllium replaced by Devon Pritchard, who presently serves arsenic enforcement vice president of NoA.

Bowser, who was successful complaint of income and selling earlier taking implicit the apical occupation astatine NoA, was successful the relation for six years and oversaw a melodramatic enlargement for Nintendo, which included forays into taxable parks and diagnostic films, arsenic good arsenic the caller motorboat of the Nintendo Switch 2.

“One of my earliest video crippled experiences was playing the arcade mentation of Donkey Kong,” Bowser said successful a statement. “Since that time, each things Nintendo person continued to beryllium a passionateness for some maine and my family. Leading Nintendo of America has been the grant of a lifetime, and I americium arrogant of what our squad has accomplished successful some concern results and the experiences we’ve created for consumers.”

In summation to promoting Pritchard, who has been with the institution since 2006, Nintendo’s American limb volition beryllium adding Satoru Shibata arsenic CEO. Shibata presently serves arsenic managing enforcement serviceman and firm manager astatine Nintendo’s office successful Kyoto, and volition proceed connected successful some roles moving forward. In a connection astir the moves, Pritchard said that “Doug has been a fantastic mentor, and I look guardant to gathering connected the unthinkable instauration helium has helped establish.”