MSNBC is becoming ‘My Source News Opinion World’

MSNBC is astir to look a batch — and dependable — a batch different. The cablegram quality web volition soon spell by My Source News Opinion World (MS NOW) and driblet its peacock logo, according to a report from Deadline.

The alteration comes arsenic Comcast, which owns NBCUniversal, plans to rotation disconnected its cablegram business, including networks similar MSNBC, CNBC, USA, Oxygen, and E!, into a caller institution called Versant. In a memo seen by Deadline, MSNBC president Rebecca Kutler told staffers that arsenic portion of the transition, NBCUniversal decided that MSNBC needed “a new, abstracted identity.”

MSNBC primitively launched successful 1996 arsenic a associated task betwixt Microsoft and NBC News, though the tech elephantine sold its bulk involvement successful the network successful 2005 and ended its web concern successful 2012. The web has utilized the peacock logo associated with NBC for astir 3 decades. Additionally, Deadline reports that CNBC volition support its sanction but driblet the peacock logo arsenic well.

Kutler added that the rebrand won’t impact MSNBC’s coverage. “The aboriginal of our occurrence is not tied to remaining wrong the NBC household and utilizing the peacock arsenic portion of our identity,” Kutler wrote, according to Deadline. “While our sanction volition beryllium changing, who we are and what we bash volition not.”

Disclosure: Comcast is an capitalist successful Vox Media, The Verge’s genitor company.