Kuo: iPhone 18 Pro Prices Still Likely to Hold Firm This Year

Apple's pricing for the iPhone 17e and MacBook Neo powerfully suggests that Apple plans to support iPhone 18 Pro prices unchanged erstwhile the caller models motorboat aboriginal this year, according to manufacture expert Ming-Chi Kuo.


Sharing his latest thoughts connected Apple's progressively diversifying merchandise roadmap, Kuo said connected X that Apple's strategy is to usage turmoil successful the planetary representation spot marketplace to its advantage, by securing supply, absorbing higher constituent costs, and gaining marketplace stock portion competitors are forced to rise prices oregon chopped specs.

Kuo archetypal made the assertion successful January, erstwhile helium said Apple's program for the iPhone 18 Pro models was to "avoid raising prices arsenic overmuch arsenic possible" contempt having to wage much for components. The $599 MacBook Neo and $599 iPhone 17e, some of which launched today, look to carnivore that out.

In a abstracted study past month, expert Jeff Pu of GF Securities corroborated Kuo's pricing outlook, saying his probe of Apple's proviso concatenation points to the iPhone 18 Pro and iPhone 18 Pro Max maintaining starting prices of $1,099 and $1,199, respectively.

DRAM and NAND prices person surged successful caller months, driven by soaring request from companies gathering AI server infrastructure. According to Kuo, Apple negotiates representation prices with suppliers connected a quarterly ground alternatively than each six months, which gives it much flexibility but besides much vulnerability to specified terms swings.

One imaginable motion of that hazard absorption came past week erstwhile Apple removed the 512GB representation upgrade option erstwhile purchasing a Mac Studio, with the instrumentality present maxing retired astatine 256GB. The second enactment besides got a terms emergence – it utilized to outgo $1,600 to spell from 96GB to 256GB connected the high-end M3 Ultra machine, but present it costs $2,000.

Apple is expected to unveil the iPhone 18 Pro models successful September.
This article, "Kuo: iPhone 18 Pro Prices Still Likely to Hold Firm This Year" archetypal appeared connected MacRumors.com

Discuss this article successful our forums