Instagram hits 3 billion monthly users

Facebook and WhatsApp besides surpassed 3 cardinal monthly users this year, according to Zuckerberg.

Instagram present has 3 cardinal monthly progressive users, according to Meta CEO Mark Zuckerberg. This milestone comes astir 4 years aft Instagram reportedly deed 2 cardinal monthly users successful December 2021, catching up to different Meta platforms. Zuckerberg announced that Facebook had surpassed 3 cardinal users in January, followed by WhatsApp successful April.

We’ve asked Meta if the caller Instagram milestone includes users for its X rival Threads, which launched successful July 2023 and requires users to motion up utilizing an Instagram oregon Facebook account. Bloomberg reports that backstage messaging and Reels short-form video features are Instagram’s biggest maturation drivers, and are what the level is present focusing connected for upcoming updates.

Instagram caput Adam Mosseri told the work that upcoming changes see making DMs and Reels easier to find connected the platform’s location surface navigation bar, and an algorithm update that allows users to power which topics look much oregon little often successful Instagram and Reels feeds.

Instagram is besides readying to tally tests successful India and South Korea that volition default users to Reels erstwhile opening the app, successful an effort to instrumentality vantage of India’s TikTok ban.