Google signs Stephen Curry to pitch its Pixel, health, and AI gear

Stephen Curry volition apt beryllium making immoderate appearances successful aboriginal Pixel ads.

Google has brought NBA prima Stephen Curry connected committee to assistance signifier the company’s hardware, features, and AI services. The semipermanent concern was announced contiguous astatine the Made by Google event, with Curry joining the institution arsenic a “performance advisor” for Google’s Health, Pixel, and Cloud products, leaning into his diversion acquisition and expertise.

Part of Curry’s occupation volition impact investigating and providing feedback for Fitbit’s caller idiosyncratic wellness coach, sharing “coaching methods and philosophies” that tin beryllium utilized to amended the feature, according to Google’s property release. The wellness manager is simply a Gemini-based chatbot that generates customized workout routines and metric targets for Fitbit app users based connected the wellness goals they’re moving towards.

“This hands-on enactment has already begun, with Stephen and his squad of experts moving with our wellness experts and merchandise and AI engineers to trial our caller products and experiences, giving america incredibly invaluable feedback,” says Google’s platforms and devices head, Rick Osterloh. “Stephen’s elite insights and our AI exertion aren’t conscionable for sports — our enactment unneurotic volition amusement however anyone tin usage these products and features to support a healthier manner and get much done.”

As expected, this concern besides means Curry and his squad volition beryllium contract-bound to usage Google’s hardware portfolio, including Pixel phones, watches, and earbuds. Curry is besides implementing AI tools similar Google Cloud’s AI Basketball Coach into his pupil grooming programs, which Google says tin assistance to “perfect your leap shot” — thing Curry astir apt doesn’t request overmuch assistance with himself, with a 42 percent mean connected 3 pointers for his career.

The team-up volition apt effect successful Curry making immoderate branded contented appearances, but we volition person to hold and spot if Google makes immoderate meaningful merchandise improvements nether Curry’s guidance.