Disney Plus is getting another price hike

Disney is raising the terms of Disney Plus subscriptions again arsenic portion of its ngo to compression profits from its streaming service.

The caller prices volition spell into effect connected October 21st. The standalone program with ads volition summation by $2 to $11.99 per month, portion the no-ads Disney Plus Premium program volition summation by $3 to $18.99 per period (with the yearly subscription going up by $30 to $189.99 per year). Various bundles are getting terms increases, too, and you tin spot each of the terms hikes successful a Disney Plus enactment page.

After launching Disney Plus successful 2019 for $6.99 per month, these terms hikes are present becoming a seasonal inclination for Disney. The institution raised the terms of its streaming services successful December 2022, October 2023, and October 2024, with its streaming concern yet becoming profitable for the archetypal time past year. 

While the latest increases are successful enactment with Disney’s past behavior, the timing isn’t perfect fixed the PR situation that followed Disney temporarily pulling Jimmy Kimmel Live! disconnected ABC. Disney announced that the late-night speech amusement was being restored aft having “thoughtful conversations” with Kimmel, conscionable six days aft indefinitely suspending accumulation implicit the hosts comments astir the assassination of Charlie Kirk. The determination to propulsion the amusement sparked nationalist outrage and calls to boycott subscriptions for Disney’s streaming services.

Journalist Marisa Kabas reported connected Monday that Disney’s unreserved to reconstruct Kimmel’s amusement whitethorn person been motivated by the planned Disney Plus terms increases. Citing an unnamed Disney source, Kabas said that “with subscriptions hemorrhaging since past week, they couldn’t hazard losing much users with this announcement.”