David Zaslav thinks HBO Max is ‘way underpriced’

Everyone’s favourite CEO, Warner Bros. Discovery caput David Zaslav, thinks HBO Max is ripe for a terms hike. Speaking astatine the Goldman Sachs Communacopia and Technology Conference (doesn’t that dependable similar a amusive time?) Zaslav argued that his company’s premium output tin bid a premium price.

“The information that this is prime — and that’s existent crossed our company, question picture, TV accumulation and and streaming prime — we each we deliberation that gives america a accidental to rise price,” helium said, according to The Hollywood Reporter. “We deliberation we’re mode underpriced.”

The recently re-re-branded HBO Max presently starts astatine $9.99 per month, including ads, peaking astatine $20.99 per period for its premium plan, astir successful enactment with its rivals.

If that wasn’t bully quality enough, Zaslav besides promised that Max is “going to statesman to push” connected password sharing, backing up a threat from past month’s WBD net call to get “more aggressive” connected the signifier successful September.