Apple TV Plus is getting more expensive and will cost $12.99 per month

Apple is raising the terms of its streaming service. The institution announced connected Thursday that its $9.99 per period subscription will present outgo $12.99 each month, marking a $3 terms increase, arsenic reported earlier by 9to5Mac and Variety.

The terms summation volition spell into effect instantly for caller subscribers, portion existing ones volition spot the changes reflected 30 days aft their billing rhythm ends. Apple isn’t changing the terms of its yearly Apple TV Plus subscription, and the hike won’t impact its Apple One bundles, either.

Apple past raised the terms of its streaming subscription successful 2023, and a caller study from The Information suggested that the Severance streamer is losing $1 cardinal each year. This latest summation marks the 3rd terms hike for Apple TV Plus since its motorboat successful 2019 for $4.99 per month. NBCUniversal’s Peacock similarly raised its prices by $3 past month.

“Since it launch, Apple TV+ has expanded its heavy room of hundreds of Apple Originals, with thousands of hours of premium programming crossed genres and brand-new releases play — each ad-free,” Apple said successful a connection to Variety.