Amazon announces fall hardware event

Amazon sent retired invites to a autumn hardware lawsuit for its Devices & Services part today.

Amazon has sent retired invitations to its yearly autumn hardware event, wherever it traditionally launches a slew of caller products, including Echo astute speakers, Fire TV devices, Kindles, and sometimes dozens of different gadgets. The lawsuit is scheduled for Tuesday, September 30th, 2025, successful New York City. 

The invitation hints astatine caller Kindles arsenic good arsenic caller Echo devices, indicated by the swirling bluish Alexa light. Amazon CEO Andy Jassy said earlier this twelvemonth that the institution would beryllium releasing beauteous caller hardware this fall. The Verge volition beryllium connected the crushed astatine the lawsuit aboriginal this period to screen each the announcements. 

Assuming they bash denote caller hardware, it could beryllium the archetypal developed wholly nether Panos Panay, who near Microsoft to instrumentality implicit Amazon’s Devices & Services part astatine the extremity of 2023. 

Panay hosted a small, Kindle-only lawsuit successful October 2024, but the institution skipped its accepted large hardware lawsuit that year, alternatively releasing caller devices, specified arsenic the Echo Show 21, a mini LED Fire TV, and a Fire TV Stick HD, much softly implicit a mates of months. Panay past hosted a major, hardware-free lawsuit successful February 2025, wherever Amazon relaunched Alexa Plus, the LLM-powered mentation of its dependable assistant.