YouTube's Latest Move Against Ad Blockers: Video Delays

4 hours ago 1
YouTube is deliberately slowing video loading for users with advertisement blockers enabled, successful what appears to beryllium an escalation successful Google's run against ad-blocking extensions.


Multiple users across Reddit and the Brave browser forum study videos displaying achromatic screens for the emblematic duration of pre-roll ads earlier contented begins playing. The video subordinate simultaneously shows a pop-up ("Experiencing interruptions? Find retired why") with a nexus directing users to a Google enactment page astir disabling ad-blocking extensions, suggesting the slowdowns are intentional.

The caller crackdown is simply a displacement from YouTube's erstwhile tactics of simply displaying informing messages oregon blocking video playback entirely. The caller attack inserts artificial delays that reflector the clip you would walk watching advertisements, fundamentally forcing the aforesaid annoying clip investment, whether ads are blocked oregon not.

It looks similar circumstantial idiosyncratic accounts antecedently flagged for ad-blocking behaviour are being targeted, perchance bypassing detection methods that hold developers typically usage to antagonistic YouTube's measures. PCWorld confirmed the behaviour utilizing uBlock Origin Lite, portion Brave browser users study akin experiences contempt the browser's built-in ad-blocking capabilities.

Pop-up users spot during delays (Image credit: PCWorld)

This latest determination suggests YouTube is prepared to importantly degrade the idiosyncratic acquisition for non-paying users who garbage to presumption advertisements oregon subscribe to the $13.99 monthly YouTube Premium service, which offers an ad-free experience, offline downloads, and inheritance playback.

For what it's worth, YouTube precocious introduced a Premium Lite plan for $7.99/month that removes ads for astir videos, excluding euphony content, Shorts, and erstwhile you hunt oregon browse.
Tag: YouTube

This article, "YouTube's Latest Move Against Ad Blockers: Video Delays" archetypal appeared connected MacRumors.com

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