YouTube’s AI ‘likeness detection’ tool is searching for deepfakes of popular creators

Starting today, creators successful YouTube’s Partner Program are getting entree to a caller AI detection diagnostic that volition let them to find and study unauthorized uploads utilizing their likeness. As shown successful this video from YouTube, aft verifying their identity, creators tin reappraisal flagged videos successful the Content Detection tab connected YouTube Studio. If a video looks similar unauthorized, AI-generated content, creators tin taxable a petition for it to beryllium removed. 

The archetypal question of eligible creators was notified via email this morning, and the diagnostic volition rotation retired to much creators implicit the adjacent fewer months. YouTube warned aboriginal users successful a usher connected the feature that, successful its existent in-development state, it “may show videos featuring your existent face, not altered oregon synthetic versions,” specified arsenic clips of a creator’s ain content. It works likewise to Content ID, which YouTube uses to observe copyrighted audio and video content. 

YouTube primitively announced this diagnostic past year and began investigating it successful December through a aviator program with endowment represented by Creative Artists Agency (CAA). YouTube’s blog station astatine the clip said, “Through this collaboration, respective of the world’s astir influential figures volition person entree to early-stage exertion designed to place and negociate AI-generated contented that features their likeness, including their face, connected YouTube astatine scale.”

YouTube and Google are among galore tech firms pushing AI video procreation and editing tools, and the likeness detection instrumentality isn’t their lone diagnostic successful improvement to woody with AI-generated contented connected the platform. Last March, YouTube besides began requiring creators to statement uploads that see contented generated oregon altered utilizing AI and announced a strict argumentation astir AI-generated music “that mimics an artist’s unsocial singing oregon rapping voice.”