Xbox is launching a new film and TV division

Jack Black successful A Minecraft Movie. | Image: Warner Bros.

Xbox is launching a caller division, called "XP," that's dedicated to Xbox experiences that aren't video games, including films and TV adaptations, user products, unrecorded events, and partnerships with creators and brands. Different teams astatine Xbox already bash this work, but it volition each present autumn nether the centralized XP division.

XP formalizes 4 "investment areas," according to a blog post by Xbox main strategy serviceman Matthew Ball:

XBOX PICTURES: Bringing our worlds and characters to caller audiences done film, television, and different forms of linear storytelling.

XBOX PRODUCTS: Creating products that are authentic to the fandom that al …

Read the afloat communicative astatine The Verge.