X appears to be sending fake traffic across the web

X's caller nexus experimentation connected iOS whitethorn beryllium artificially inflating traffic. Websites similar Substack and Bluesky noticed a crisp summation successful "fake" views pursuing the update, thing that Nick Eubanks, the VP of owned media astatine the integer selling level Semrush, attributes to a caller behaviour that preloads contented earlier users click connected it.

"What's happening present is simply a classical lawsuit of metrics distortion caused by merchandise experimentation astatine the level layer," Eubanks tells The Verge. With the caller experiment, X volition illness a station erstwhile you click connected its link, allowing you to interact with the like, repost, reply, and bookmark buttons portion viewi …

Read the afloat communicative astatine The Verge.