WSJ: Apple Weighing Price Hikes for iPhone 17 Lineup Without Blaming Tariffs

Apple is considering raising prices for its upcoming iPhone 17 models acceptable to merchandise this fall, according to radical acquainted with the substance cited by The Wall Street Journal.


The institution reportedly aims to brace the imaginable terms hikes with caller features and plan changes to warrant the accrued outgo to consumers, alternatively than attributing them to U.S. tariffs connected goods from China.

The U.S. and China precocious agreed to suspend astir tariffs imposed during their commercialized dispute, but a 20% tariff implemented by President Trump connected Chinese goods remains successful spot and covers smartphones.

The WSJ study notes that Apple is peculiarly acrophobic astir avoiding immoderate quality that terms increases are straight related to tariffs. From the report:
The radical acquainted with the proviso concatenation said Apple would person occupation making up for China tariff costs solely by seeking further savings from its suppliers, meaning a deed to its nett borderline was apt unless it could rise prices.

At the aforesaid time, institution executives are wary of blaming increases connected tariffs. When a quality study successful April said Amazon mightiness amusement the interaction of tariffs to its shoppers, the White House called it a hostile enactment and Amazon rapidly said the thought "was ne'er approved and is not going to happen."

These circumstances person led Apple to look astatine what supply-chain insiders described arsenic the least-bad choice: raising prices connected the caller iPhones to sphere nett and uncovering reasons different than tariffs to explicate the move. It couldn't beryllium determined what caller features Apple whitethorn connection to assistance warrant terms increases.

Amid increasing unit implicit U.S.-China commercialized tensions, Apple has built up inventory and shifted manufacturing for the U.S. marketplace to India. Apple CEO Tim Cook stated earlier this period that a bulk of iPhones shipped to the U.S. successful the April-June 4th would travel from India.

However, Chinese factories volition proceed to grip astir accumulation for Apple's high-end Pro and Pro Max models, arsenic India's infrastructure and method capabilities aren't yet capable to enactment wide accumulation astatine China's scale.

The upcoming iPhone lineup, expected to beryllium called iPhone 17, is expected to see an all-new ultra-thin iPhone 17 Air, which replaces the Plus exemplary successful Apple's lineup. Current iPhone models scope from the basal iPhone 16 starting astatine $799 to the iPhone 16 Pro Max astatine $1,199.
This article, "WSJ: Apple Weighing Price Hikes for iPhone 17 Lineup Without Blaming Tariffs" archetypal appeared connected MacRumors.com

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