Windows 10 Deadline Boosts Mac Sales

The Windows 10 end-of-support deadline is driving the largest coordinated PC replacement rhythm successful years crossed the industry, and Apple is emerging arsenic 1 of the main beneficiaries arsenic Mac shipments accelerate.


Counterpoint Research this week reported that astir 40% of the planetary installed PC basal was inactive moving Windows 10 up of the October 2025 cutoff, triggering aboriginal fleet renewals crossed some commercialized and user channels. This unit lifted shipments for astir ample brands, and the Mac is among the strongest gainers. According to Counterpoint, Apple's planetary Mac shipments grew 14.9% year-over-year successful the 3rd 4th of 2025, supported by request for caller MacBook models and rising endeavor adoption of Apple hardware.

Lenovo remained the largest PC vendor and had the highest yearly maturation astatine 17.4% year-over-year. Asus saw 14.1% year-over-year growth. HP followed with a 10.3% increase, driven by commercialized penetration. Dell shipments declined 0.9% year-over-year. Counterpoint said that the apical 5 vendors unneurotic controlled astir three-quarters of the planetary PC marketplace successful the period, portion smaller brands were level oregon down.

Counterpoint noted that machine companies person started selling systems with neural processing units and integrated AI features. While these features person not yet converted into a superior income operator astatine scale, endeavor buyers are opening to incorporated AI capableness requirements into guardant procurement truthful arsenic not to discontinue devices earlier emerging AI workflows arrive.
This article, "Windows 10 Deadline Boosts Mac Sales" archetypal appeared connected MacRumors.com

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