Will the iPhone 17 Cost More? All the Rumors About a Price Increase

With Apple paying tariffs connected imports from galore of the countries wherever it sources devices and instrumentality components, determination person been aggregate rumors astir imaginable terms increases for the iPhone 17 models.


The tariff concern has been successful flux for astir of the year, starring to a batch of uncertainty. We've rounded up the pricing rumors we've heard truthful far, and provided discourse connected the latest tariff situation.

Pricing Rumors

• Jeff Pu (GF Securities), August 2025 - Prices are "likely" to spell up, nary circumstantial numbers provided.


• Instant Digital (Weibo), August 2025 - iPhone 17 Pro to beryllium $50 much expensive, but commencement with 256GB of retention alternatively of 128GB.


• Edison Lee (Jefferies), July 2025 - Prices volition spell up $50 crossed the ‌iPhone 17‌ lineup.


• WSJ, May 2025 - Apple considering expanding ‌iPhone 17‌ prices. No circumstantial numbers provided.


• Reuters, April 2025 - iPhone could outgo up to $2,300 with tariffs.


• CNBC, April 2025 - Apple would request to rise prices by 17 to 18 percent to offset tariffs.


• Counterpoint Research, April 2025 - Apple would request to rise prices 30 percent to offset tariffs.

Most speculation astir a imaginable terms summation is outdated astatine this point, oregon analysts person shied distant from providing circumstantial numbers. The astir factual caller rumor we've seen is the July Jefferies prediction suggesting a $50 summation crossed the lineup.

Reciprocal Tariff Changes and Exemptions

When precocious reciprocal tariffs were archetypal announced against countries similar China, India, Vietnam, and Malaysia successful April, determination were fears that Apple could beryllium deed with immense fees. Tariffs were pushed back, negotiated, and Apple CEO Tim Cook was astatine enactment down the scenes negotiating, and astatine this point, Apple is going to beryllium taxable to minimal tariffs.

Shortly aft the tariffs were announced, the Trump medication exempted a agelong database of products from being taxable to tariffs, and that database included astir each of Apple's devices. The ‌iPhone‌, iPad, Mac, Apple Watch, and different Apple devices are exempt from reciprocal tariffs, which were the highest tariffs that were enactment successful place.

The upcoming 50 percent tariff connected imported goods from India is simply a reciprocal tariff, which Apple does not person to pay astatine the existent time. Apple besides does not wage the existent 25 percent fee. The precocious reciprocal tariffs connected China are paused again, but Apple wouldn't request to wage that anyway.

When semiconductors and related products were exempted from reciprocal tariffs successful April, Trump promised that determination was a semiconductor-specific tariff successful the works that could beryllium applicable to Apple.

Earlier this month, Trump claimed determination would beryllium a 100 percent tariff connected chips and semiconductors imported into the United States, but helium said that companies that are gathering successful the United States oregon that person committed to gathering successful the U.S. volition not person to wage those tariffs.

Apple has pledged to walk $600 cardinal connected U.S. manufacturing, and won't person to pay that semiconductor tariff. That tariff isn't successful spot yet, and the presumption are unknown, truthful it's inactive conscionable speech astatine this point.

What Apple's Actually Paying

While Apple is exempt from the reciprocal tariff fees connected semiconductors and related devices, it does person to wage different tariffs that are successful place. That includes the 20 percent "Fentanyl Tariff" connected goods imported from China that Trump enacted earlier this year, and tariffs connected products that are not exempt.

During Apple's July net call, Apple CEO ‌Tim Cook‌ said that Apple paid $800 cardinal successful tariff related costs successful the June quarter, and that it is expecting $1.1 cardinal successful tariff costs successful the September quarter. That estimation assumes the existent tariff concern remains unchanged and nary further tariffs are added.

So Will Prices Go Up?

In Q4 2024, ‌iPhone‌ gross was $46 billion. If we usage that fig and the $1.1 cardinal estimation from Apple, tariffs would devour up astir 2.4 percent of ‌iPhone‌ revenue. Apple could marque that up by expanding costs astir $20 per ‌iPhone‌. Increasing costs of 1 exemplary by $50 (as rumored for the ‌iPhone 17 Pro‌) could besides assistance offset the outgo without Apple having to rise prices connected each devices.

The $1.1 cardinal is not lone applicable to the ‌iPhone‌ and applies to each products, truthful the iPhone-specific interaction would beryllium lower.

Of course, that assumes the tariffs are not changing, and it besides doesn't instrumentality into relationship immoderate imaginable constituent outgo increases. Apple's exemption from immoderate tariffs does not mean that the company's suppliers aren't seeing an effect from tariffs and different related pressures.

Apple hasn't raised the $799 terms of the basal ‌iPhone‌ exemplary for the past 5 years, truthful terms increases connected immoderate models portion keeping the basal terms intact seems similar a possibility.

Apple besides has a chaotic paper slot with the iPhone 17 Air, due to the fact that it's an all-new instrumentality and we don't person an existing exemplary to comparison it to. Right now, rumors suggest it'll beryllium $899, which is the aforesaid starting terms arsenic the iPhone 16 Plus.
This article, "Will the iPhone 17 Cost More? All the Rumors About a Price Increase" archetypal appeared connected MacRumors.com

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