Why I love my ridiculous 77-inch LG C3 OLED TV

Antonio Di Benedetto started retired moving connected The Verge’s deals beat, wherever helium searched retired the champion prices for the champion tech purchases. However, since then, he’s go our nonmigratory laptop reviewer. “So, arsenic you’ll see,” helium says, “I similar staring astatine bully screens (preferably ample ones) and I emotion getting a saccharine deal.” One of those bully screens — and saccharine deals — were LG’s 77-inch C3 OLED TV, and Antonio decided to instrumentality vantage of it.

Where did you archetypal perceive astir the 77-inch LG C3 OLED TV?
I callback erstwhile the C3 OLEDs were first announced backmost astatine CES 2023. I had conscionable gotten a brace of 42-inch C2 OLEDs connected a hefty discount, with the purpose of utilizing them arsenic jumbo-sized monitors for my woman and myself. I knew I was jumping into the OLED excavation precocious for the C2, but I was good with that. These TVs are usually beauteous iterative with year-over-year changes, aft all. And I got adjacent much acquainted with the C3, arsenic I occasionally covered it for the tract erstwhile it would spell connected sale. The C3 often saw notable discounts, and it’s communal cognition astatine this constituent that if you’re buying for a TV, you should hold for a bully woody (usually astir Black Friday, the Super Bowl, and different akin income events).

When did you bargain it, and what went into the determination to bargain one?
So, yeah, accelerated guardant to the opening of 2025, and I spot a astonishment play woody from Best Buy that truly stood out. The monolithic 77-inch LG C3 OLED was conscionable $1,500 (about $2,000 little than its archetypal MSRP astatine launch). It was evident Best Buy was clearing banal up of the Super Bowl, particularly arsenic C5s are conscionable astir the corner. But similar my smaller C2 purchase, I didn’t caput being a late-adopter.

My woman and I were large TV-pilled a portion backmost erstwhile we got a 70-inch Vizio successful our surviving country implicit 8 years ago, and a cheaper 75-inch LG successful our basement soon after. We had the partition space, truthful we went for it. But those were reasonably inexpensive LED TVs. The “Costco specials,” arsenic I telephone them.

It really didn’t instrumentality overmuch convincing of my woman that we outpouring for the C3. We knew it was a spot of a reckless on-a-whim purchase, but it was a damn good woody and we felt similar treating ourselves to the upgrade.

Where did you acceptable it up successful your home? And however hard was it to install?
Once it arrived, we went done the rigamarole of taking down the aged TV and hanging the C3 connected a new partition mount that allows casual entree to each its ports. Since our partition has a tiny cutout successful the sheetrock to tally cables done it, each hidden away, I afloat prepared myself with lengthy HDMI cables and a handy switcher from Ugreen. My extremity was to maximize the C3’s 4 HDMI 2.1 ports and their 4K / 120Hz representation arsenic overmuch arsenic I could.

It was each a pain, and took up an full evening into the precocious night. I’m definite a much useful idiosyncratic would person done it faster, but it worked out. It’s sturdy and it’s not crooked (at slightest not successful immoderate noticeable way) — which is simply a relief, since it’s a beauteous salient portion of our surviving room.

What bash you similar astir it?
The representation quality, vivid colors, and punchy opposition of LG OLEDs is conscionable truthful damn good. I brought our PS5 backmost retired from our office, and the archetypal clip I played Astro Bot that large, looking that bully — it enactment a grin connected my face. I deliberation it’s the cleanable size for our wall, though my woman quips that we inactive could person gone bigger. LG makes these OLEDs arsenic large arsenic 82 inches, but that’s really pushing it.

Is determination thing astir it that you dislike, oregon that you deliberation could beryllium improved?
Like astir modern TVs, the built-in speakers are terrible. But we thankfully inactive person a large Zvox dependable bar that continues moving conscionable good for us. Otherwise, I don’t truly person immoderate gripes. The LG menus and astute apps are decent capable — particularly aft I deleted a clump of unneeded apps.

Who would you urge it to?
If you tin warrant the disbursal of an OLED TV, conscionable get the dang OLED. But support successful caput if you privation a immense size you commencement paying exponentially much erstwhile you spell supra 65 inches. So if you privation a elephantine TV of truly bully quality, without spending a ton, person a batch of patience and get comfy with buying a last- oregon last-last-gen model. Really, it’s fine.