Why Ford decided to merge its next-gen architecture with its current platform

Ford’s bundle main Doug Field is tasked with remaking the automaker’s bundle acquisition — and not conscionable for EVs.

When Ford poached Doug Field from Apple successful 2021, the institution had precocious hopes for the mild-mannered engineer. Field would pb the complaint connected processing "the next-gen Blue Oval Intelligence tech stack to present smart, connected vehicles, and services that amended implicit clip done changeless updates," it said successful the release.

Now, arsenic Ford grapples with stagnant EV sales and project delays, Field is wrestling with the situation of however to enact that bold imaginativeness of the future, fixed the harsh realities of the present.

At the clip of his hire, the lone car institution with a snappy, seamless, and satisfying bundle acquisition was Tesla. Legacy automakers similar Ford could lone look connected with envy arsenic Elon Musk's institution pushed retired monthly over-the-air updates that amazed and delighted his galore customers.

Ford wanted that too, and truthful it hired Field to pb the effort. In summation to heading Apple's secretive car project, Field besides served arsenic main technologist astatine Tesla overseeing the Model 3's design. Who amended to crook this lumbering 121-year-old institution into a cutting-edge bundle shop?

Four years aboriginal …

Read the afloat communicative astatine The Verge.