When Will Apple Announce the iPhone 18 Pro and iPhone Ultra Event?

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July is astir over, meaning that Apple's yearly iPhone lawsuit is accelerated approaching. Below, we look backmost astatine erstwhile Apple typically announces iPhone events.

This September, Apple is expected to unveil the iPhone 18 Pro, iPhone 18 Pro Max, and an all-new foldable iPhone that volition reportedly beryllium named the iPhone Ultra. The regular iPhone 18, a lower-end iPhone 18e, and the iPhone Air 2 are not expected to beryllium announced until astir March 2027, arsenic portion of a caller split-up motorboat strategy.

Related: iPhone 18 Pro Launching successful Two Months With These 12 New Features

We are inactive waiting for Apple to denote the iPhone 18 Pro and iPhone Ultra event. In his newsletter past month, Bloomberg's Mark Gurman said September 8 oregon September 9 are the astir apt dates for the event. If that proves to beryllium accurate, past the astir apt dates for Apple to denote the lawsuit would beryllium Tuesday, August 25 oregon Wednesday, August 26, arsenic the institution typically provides 2 weeks' notice.

Since 2020, iPhone lawsuit videos person been pre-recorded, but successful caller years Apple has invited prime reporters to the Steve Jobs Theater to ticker the video successful person. Afterwards, attendees person hands-on clip with the caller devices.

The array beneath provides an overview of dates for the past six iPhone events, with 2020 and 2021 being outliers owed to the COVID-19 pandemic.

iPhone Series
Announcement Date
Event Date
Delta (Days)

iPhone 17	Tuesday, August 26, 2025	Tuesday, September 9, 2025	14
iPhone 16	Monday, August 26, 2024	Monday, September 9, 2024	14
iPhone 15	Tuesday, August 29, 2023	Tuesday, September 12, 2023	14
iPhone 14	Wednesday, August 24, 2022	Wednesday, September 7, 2022	14
iPhone 13	Tuesday, September 7, 2021	Tuesday, September 14, 2021	7
iPhone 12	Tuesday, October 6, 2020	Tuesday, October 13, 2020	7