What will the Switch 2 cost after the Trump tariffs?

3 weeks ago 5
President Donald Trump holds up   a illustration  portion    speaking during a “Make America Wealthy Again” commercialized   announcement lawsuit   successful  the Rose Garden astatine  the White House connected  April 2, 2025 successful  Washington, DC China, Vietnam, and Cambodia are among the countries Trump has singled retired for higher tariffs. | Image: Chip Somodevilla / Getty Images

Nintendo revealed its Switch 2 successful afloat yesterday, conscionable hours earlier Trump took to the White House Rose Garden for his ain launch: his latest, and largest, round of tariffs yet. Unfortunately for Nintendo, the tariffs deed the countries wherever it builds its consoles, with caller rates of up to 49 percent that it whitethorn walk connected to US buyers.

The institution is successful this presumption successful portion due to the fact that it had to accommodate to Trump’s commercialized argumentation before. Its manufacturing was heavy based successful China until Trump’s archetypal term, erstwhile the operation of tariffs connected China, the covid pandemic, and later, Russia’s onslaught connected Ukraine, created proviso concatenation upheaval. That prompted Nintendo to diversify, and according to the Financial Times, much than fractional of its US hardware is present manufactured successful Vietnam and Cambodia.

Nintendo’s occupation is that those are among the countries deed hardest by Trump’s caller “reciprocal” tariffs, which use successful summation to existing rates. Yesterday China was deed by an other 34 percent tariff connected its exports to the US, Vietnam by an other 46 percent, and Cambodia by an other 49 percent.

But volition mundane Americans beryllium the ones to wage the terms of the caller rates? Research from the National Bureau of Economic Research connected the interaction of tariffs connected China during Trump’s archetypal term recovered that “US consumers of imported goods person borne the brunt of the tariffs done higher prices,” with manufacturers and exporters passing astir the entirety of the terms summation to the extremity consumer.

An representation  of idiosyncratic    removing the Nintendo Switch 2 from its dock.

When the Switch 2 launches connected June 5th, it volition outgo $449.99. Applying immoderate back-of-the-napkin math, if we dainty the caller tariffs arsenic averaging retired astir 40 percent, that equates to an other $180 — leaving a imaginable last terms of $630. Apply the aforesaid logic to games, with Mario Kart World already acceptable to outgo $79.99, and you get a last terms implicit $110. Use the worst lawsuit complaint — Cambodia’s 49 percent tariff — and the numbers leap to $670 and $120.

The bully quality is that determination are a fewer factors that mightiness mitigate the effect. The archetypal is that Nintendo mightiness good person priced immoderate of this successful already. The institution didn’t cognize what Trump’s tariffs would beryllium exactly, but it knew thing was coming, and whitethorn good person included that information into its prime to acceptable the Switch 2 astatine $449.99 — that’s 50 percent much than the $299.99 archetypal Switch.

The 2nd is that there’s grounds Nintendo has planned for this successful a antithetic way, by stockpiling hardware successful the US. The Financial Times reports that the institution has already imported “hundreds of thousands” of consoles to the US to get up of the tariffs, with 383,000 units crossed 5 days successful January alone. That’s a lot, but the archetypal Switch sold 4.8 cardinal units successful the US during its archetypal 9 months connected sale, truthful there’s nary warrant that Nintendo’s aboriginal imports volition beryllium capable to get the institution done its archetypal vacation play without feeling the request for a terms hike.

Finally, there’s an important caveat to each of this: we don’t cognize what’s really going to hap with the tariffs. They’re expected to spell into effect soon, with a planetary 10 percent tariff starting April 5th, and the elevated rates connected April 9th, but Trump’s medication is thing if not unpredictable — and transactional. This could beryllium a bluff, an opening gambit to commencement negotiations, oregon an bare threat, and there’s each accidental that tariffs volition beryllium either delayed oregon altered earlier Nintendo ever pays a cent.

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