What to expect from Amazon’s big fall hardware event on Tuesday

Amazon is hosting its 2025 autumn hardware lawsuit connected Tuesday, September 30th, and it could beryllium a packed show. The company’s invitation has a fewer not-so-subtle hints astir caller Echos and a caller Kindle. It volition besides beryllium Amazon’s adjacent large merchandise lawsuit for Panos Panay, who joined Amazon successful 2023 to caput up its devices and services teams aft a agelong vocation astatine Microsoft helping motorboat products similar the Surface lineup. 

Amazon has taken immoderate large swings nether Panay’s leadership, launching a suite of caller Kindle products past year — including the archetypal colour Kindle — and announcing its AI-powered Alexa Plus assistant. What’s coming up next, then? Here’s what we deliberation you tin expect.

At slightest 1 caller Echo product

Amazon’s invitation appears to tease two products with the company’s iconic bluish Echo ring, truthful it looks similar we’ll get caller Echo astute speakers of immoderate benignant during the show. Which ones, though?

A caller modular Echo seems similar a harmless bet, arsenic the institution hasn’t released 1 since 2020. Perhaps that’s the 1 successful the apical near of Amazon’s lawsuit teaser. The signifier connected the apical close looks a small spot similar an Echo Studio, which is besides owed for an upgrade. It was past refreshed successful 2023.

I mightiness beryllium wholly off-base with my guesses, but if you’re buying for caller astute speakers and are already invested successful Amazon’s Alexa and Echo ecosystem, you mightiness privation to hold to spot what Amazon reveals astatine this lawsuit earlier you bargain thing new.

A colour Kindle Scribe

This 1 is easier to tease retired from Amazon’s lawsuit invite: 1 of the pictures is simply a colour mentation of the Kindle logo. But hidden successful the country of the representation is simply a hint that Amazon mightiness denote a colour mentation of the Kindle Scribe: tiny substance successful the country includes the words “with the” and “stroke of a pen.” 

Amazon announced the archetypal Scribe, a tablet-sized E Ink instrumentality that pairs with a stylus, in 2022, and it released a second-generation version past year. But some were missing a colour screen, which seems similar the adjacent earthy upgrade.

A smaller colour Kindle

A Reddit idiosyncratic precocious shared images of a prototype Kindle that’s seemingly a spot smaller than the 11th-generation Kindle and has “Kindle Petit Color” branding. The prototype has colors that are amended than last year’s Colorsoft, too, the idiosyncratic says. The archetypal Colorsoft had a rocky motorboat owed to a discoloration contented affecting immoderate units that Amazon had to address. I person little assurance successful this one, though, since Amazon precise precocious launched a cheaper Kindle Colorsoft without immoderate of the features of the Colorsoft Signature Edition, similar wireless charging. 

New TV hardware and perchance a caller TV OS

The bottom-left country of the invitation features a representation that resembles a TV, suggesting that Amazon volition denote caller TV hardware of immoderate kind. But the bigger TV-focused quality mightiness beryllium Vega OS, a replacement operating strategy for its Fire TVs that isn’t based connected Android, and the OS could motorboat arsenic soon arsenic this week, according to Lowpass’ Janko Roettgers.

Vega OS is simply a spot of an unfastened concealed already; Amazon occupation listings person straight mentioned it, and the institution already uses the operating strategy connected the Echo Show 5, Echo Hub astute displays, and the Echo Spot astute clock. If Amazon uses this lawsuit to stock much astir Vega OS connected TVs, it would people a large nationalist uncover for the operating system.

Alexa Plus announcements oregon upgrades

Alexa Plus is simply a large inaugural for Amazon arsenic it looks to vie with different fashionable AI assistants, specified arsenic OpenAI’s ChatGPT and Google’s Gemini. While the revamped Alexa is inactive technically rolling retired successful aboriginal access, Amazon could usage this lawsuit arsenic an accidental to springiness an update connected that rollout and denote caller features coming to the assistant. 

Other unexpected hardware

When David Limp, present the CEO of Jeff Bezos’ rocket institution Blue Origin, led Amazon’s devices and services, the company’s hardware events were often packed with a dizzying fig of caller and unexpected products that worked with Alexa, including things similar Echo Buttons, the Echo Wall Clock, and adjacent an Alexa-enabled microwave. All 3 of those are present successful the Echo graveyard, but Amazon could person different astonishment merchandise up its sleeves again. With Meta all-in connected astute AI glasses, possibly Amazon volition upgrade its Echo Frames?