What on Earth is HP doing with its gaming laptop branding?

That lid logo is simply a choice.

Among HP's galore announcements for CES, its biggest wide alteration is for its gaming division. HP's Omen enactment of gaming laptops, monitors, and desktops are dropping the HP sanction entirely and alternatively volition henceforth beryllium branded arsenic HyperX. The HP Omen 16 Max laptop becomes the HyperX Omen 16 Max. HP Omen monitors volition go HyperX Omen monitors. And adjacent the HP Victus 15's spiritual successor volition beryllium a HyperX Omen 15.

This each strikes maine arsenic odd, and each these caller computers and monitors with the spelled-out HyperX oregon shortened Hx logos look a spot low-rent to my eyes. There's conscionable thing astir that logo connected a machine that seems chintzy.

Hyper …

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