What Apple and Google’s Gemini deal means for both companies

For years, Apple and Google person had a will-they-won't-they benignant of relationship, arsenic acold arsenic which AI institution Apple would prime to underpin its Siri virtual adjunct and springiness it caller AI-fueled personalization and agentic capabilities. Apple has spent the past twelvemonth oregon 2 playing the field, reportedly considering moving with OpenAI oregon Anthropic to enactment the caller Siri. But successful a multiyear concern announcement worthy of a The Bachelor-style finale, Apple announced that it would unrecorded happily ever aft with Google - that the company's Gemini AI models volition underpin a more personalized mentation of Apple's Siri, coming sometime successful 2026.

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