‘We Are Xbox’: read the memo defining Microsoft’s gaming future

Asha Sharma. | Image: The Verge, Microsoft

Microsoft's caller Xbox CEO Asha Sharma has laid retired a caller strategy for what she describes arsenic a "return of Xbox." In a associated memo to with Xbox Chief Content Officer Matt Booty, Sharma and Booty laic retired their imaginativeness for the aboriginal of Xbox that volition beryllium judged connected regular progressive players and the priorities of hardware, content, experience, and services.

"Players are frustrated," admits Sharma and Booty. "New diagnostic drops connected console person been little frequent. Our beingness connected PC isn't beardown enough. Pricing is getting harder for radical to support up with. And halfway experiences similar search, discovery, social, and personalization inactive consciousness excessively fragmented. De …

Read the afloat communicative astatine The Verge.