Watch how Apple made its new puppet-packed holiday ad

Apple’s caller vacation advertisement stars a wood afloat of woodland creatures. | Screenshot: YouTube / Apple

While companies similar Coca-Cola turned to generative AI to make “visually jarring” vacation ads this year, Apple continues to clasp applicable effects with its caller festive abbreviated movie called A Critter Carol featuring a wood afloat of tech-savvy woodland creatures.

In the advertisement a hiker drops their iPhone 17 Pro, which is recovered by a funny raccoon who uses it to sprout an impromptu show of the opus “Friends” by Flight of the Conchords, on with different animals including a bear, wolf, owl, deer, squirrel, and rabbit. The telephone is yet retrieved by the hiker, who uses their Apple Watch to find it.

Similar to however the caller Apple TV intro was created by filming a solid model of the logo illuminated with colored lights, Apple released a behind-the-scenes look astatine the applicable effects utilized to marque A Critter Carol. There were tons of bluish screens and bluish bodysuits utilized that allowed the wood acceptable to beryllium digitally extended and quality performers to beryllium removed successful post-production, but the critters were each hand-crafted puppets brought to beingness by a tiny service of puppeteers controlling assorted assemblage parts. And yes, the full accumulation was changeable connected an iPhone 17 Pro.