U.S. App Store Ecosystem Facilitated $406 Billion in Sales in 2024, Up From $142 Billion in 2019

As it faces expanding ineligible unit successful the United States, Apple contiguous shared the results of a commissioned survey that delves into the occurrence of the App Store ecosystem and the wealth that it's earned developers ample and tiny done integer and carnal purchases.


Prepared by Professor Andrey Fradkin from Boston University Questrom School of Business and economist Dr. Jessica Burley from Analysis Group, the survey suggests that the U.S. ‌App Store‌ facilitated $406 cardinal successful developer billings and income successful 2024, and for 90 percent of those sales, developers paid nary committee to Apple.

That fig incorporates some integer and carnal sales, and for the second category, Apple has ne'er collected a commission. $277 cardinal of the full includes income of carnal goods and services, portion $53 cardinal is from integer goods and services (some of which are taxable to Apple's fees), and $75 cardinal is attributed to in-app advertising. Apple counts income of carnal goods, integer goods, services, and advertizing made done its ‌App Store‌ apps.
"For much than 15 years, the App Store has created unthinkable accidental for app developers, entrepreneurs, and businesses of each sizes," said Tim Cook, Apple's CEO. "That includes the galore U.S. developers who are innovating, gathering their businesses, and uncovering exceptional occurrence connected the App Store. We'll proceed to put successful almighty tools, technology, and resources to assistance developers successful the U.S. and astir the satellite instrumentality their apps to caller heights and make transformative experiences for users."
The size of the ‌App Store‌ ecosystem has tripled since 2019, erstwhile it was liable for $142 cardinal successful billings and sales, and the survey indicates that net for U.S.-based developers person much than doubled successful the aforesaid magnitude of time. For tiny developers successful peculiar (those earning little than $1 cardinal annually), net person accrued 76 percent betwixt 2021 and 2024. Nine of the apical 10 apps successful the U.S ‌App Store‌ were made by U.S. developers, and determination were 12.4 cardinal app downloads worldwide successful 2024, a 36 percent summation compared to 2019.

Spending connected carnal goods much than tripled betwixt 2021 and 2024, and spending connected integer goods and services and in-app advertizing much than doubled. General retail spending and market transportation drove overmuch of the summation successful spending connected carnal goods, and successful the integer category, games saw the highest earnings.

The survey touts respective ‌App Store‌ benefits for developers:

• App organisation and the quality to database apps connected storefronts successful 175 countries and regions.


• Xcode and Swift for creating apps.


• TestFlight for investigating apps.


• Seamless outgo and commerce strategy for app monetization.


• App reappraisal process that prevents fraudulent transactions.


• ‌App Store‌ Connect for tracking app show and engagement.


• Over 250,000 APIs and frameworks including HealthKit and Metal.


• Online and in-person programs for app development.


• Integrated hardware and bundle technology.


• App find and engagement.

And benefits for consumers:

• Lower malware and fraud owed to ‌App Store‌ reappraisal process.


• Privacy power with features similar App Tracking Transparency and Privacy Nutrition Labels.


• Purchase absorption and extortion for apps and subscriptions.


• Tools for families and kids, specified arsenic Family Sharing and Ask to Buy.


• Screen Time for managing app and online activity.

The survey that Apple commissioned comes arsenic Apple is warring a large U.S. ‌App Store‌ regularisation alteration that was implemented earlier this twelvemonth arsenic portion of its ongoing ineligible combat with Epic Games. Apple was ordered to let developers to adhd links and buttons successful their apps that nonstop customers to acquisition options disposable extracurricular of the ‌App Store‌, which provides developers with a mode to merchantability integer goods and services to consumers without in-app purchases and without paying Apple a fee. Apple does not person power implicit however links and buttons look, nor tin it cod fees from those out-of-app purchases astatine this time.

Apple has appealed the decision, but portion the appeals process plays out, the ‌App Store‌ regularisation alteration is successful effect successful the United States. Apple uses commissioned studies similar this to stock its presumption successful the tribunal of nationalist sentiment and with the tribunal that volition person the last ineligible accidental connected however the ‌App Store‌ volition run.

The afloat survey is disposable done Apple's Newsroom article.
This article, "U.S. App Store Ecosystem Facilitated $406 Billion successful Sales successful 2024, Up From $142 Billion successful 2019" archetypal appeared connected MacRumors.com

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