Tim Cook Says Two Things Matter Most at Apple Ahead of Company's 50th Anniversary

CBS Sunday Morning analogous David Pogue interviewed Apple's CEO Tim Cook up of the company's 50th day connected April 1, 2026.


In the interview, Cook revealed the 2 things that are "essential" to Apple: radical and culture.

"Yes, we person a batch of intelligence spot and truthful forth, and that is important, but it's radical that make that intelligence property," said Cook. "It's the civilization that creates the innovation with the intelligence property."

"I deliberation it's precise hard to replicate culture," added Cook. "It takes a agelong time, due to the fact that you person to prosecute the close people. And past those radical person to prosecute the close people, and you person to physique a implicit organization."


That civilization past has to beryllium sustained arsenic beingness changes and exertion evolves, helium said.

Cook concluded that Apple is simply a "party of one."

"I deliberation Apple is specified a unsocial place, it's not imaginable to replicate it," helium said. "I cognize a batch of antithetic companies, and I deliberation Apple is conscionable successful a enactment of one."

Pogue is the writer of the caller publication Apple: The First 50 Years, acceptable to beryllium released this Tuesday.

From the book's authoritative description:In clip for Apple's 50th anniversary, CBS Sunday Morning analogous David Pogue tells the iconic company's full beingness story: however it was born, astir died, was calved again nether Steve Jobs, and became, nether CEO Tim Cook, the astir invaluable institution successful the world. The publication features full-color photos, caller facts that close the grounds and illuminate its subversive culture, and caller interviews with the legendary figures who shaped Apple into what it is today.An excerpt from the book, focused connected Steve Jobs and Apple's "Think Different" campaign, is available connected the CBS News website.
This article, "Tim Cook Says Two Things Matter Most astatine Apple Ahead of Company's 50th Anniversary" archetypal appeared connected MacRumors.com

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