Tim Cook says RAM expenses are ‘unsustainable’ and Apple is going to raise prices

Apple is readying to rise prices successful effect to the ongoing representation shortage. In an interrogation with The Wall Street Journal, Apple CEO Tim Cook says "price increases are unavoidable:"

We're doing our champion to mitigate the immense increases that are being passed to us, and we've been trying to shield our customers from the increases, but the concern has go unsustainable.

Cook doesn't accidental erstwhile Apple plans connected raising prices oregon which products volition beryllium affected. The institution has already stopped selling the Mac Studio with 512GB of RAM successful March and aboriginal raised the starting terms of the Mac Mini to $799 aft dropping the cheaper $599 enactment f …

Read the afloat communicative astatine The Verge.