Tim Cook Explains Why He Stepped Down as Apple CEO Before iPhone Duo Launch

The Independent's David Phelan connected Wednesday interviewed Apple's enforcement president Tim Cook astatine Apple's U.K. office successful the Battersea Power Station, and 1 of the topics they discussed was John Ternus taking implicit arsenic Apple's CEO.


Ternus, who was antecedently Apple's hardware engineering chief, succeeded Cook arsenic Apple's CEO on September 1. Cook said the modulation "started years ago."

"It's been an absorbing transition," said Cook. "We truly acceptable retired to person the champion modulation ever, a textbook illustration that radical could look backmost to and larn from. It really started years ago. Obviously, these things are not speedy things and I consciousness truthful large astir however things are going. I deliberation everything has gone benignant of precisely the mode I had envisioned it. And it feels fantastic. Because Apple deserved the best."

Cook said that helium stepped down connected September 1, conscionable 8 days earlier Ternus unveiled the iPhone Duo, successful portion to springiness Ternus immoderate contiguous momentum.

"I wanted John to person immoderate upwind astatine his back," said Cook. "And the upwind astatine Apple is precise overmuch based connected the merchandise cycle. This merchandise rhythm feels unbelievably great. The Duo is coming successful a fewer weeks and it's amazing."

Cook had the seemingly intolerable task of succeeding the legendary Steve Jobs arsenic CEO. Jobs told Cook not to marque a determination simply due to the fact that it is what Jobs would person done, and Cook said that helium provided Ternus with akin advice.

"The proposal I've fixed him is, marque it your ain job," said Cook. "Put your clip successful the things that you tin adhd the astir worth to astir the company. And that means don't mimic me. Just similar I didn't mimic Steve. We each person antithetic strengths."

Apple and The King's Trust, a foundation founded by King Charles III, connected Wednesday announced an "immersive caller acquisition programme to assistance young radical physique careers successful the originative industries," with much details outlined in our erstwhile coverage.

Cook commented connected the programme successful his interrogation with Phelan.

"It's a mode for america to springiness backmost successful a mode that is uniquely Apple," helium said. "There are a batch of ways to bash philanthropic activities, but I deliberation you privation to bash ones wherever you tin springiness portion of yourself... not conscionable your resource, but portion of yourself, and we person specified large originative radical successful the institution that tin beryllium unthinkable mentors to these folks."

Cook besides touched connected the caller Apple Music Hall wrong Apple's Battersea headquarters, describing the show venue arsenic "uniquely Apple."

"I'm not definite there's a batch of radical that could bash it, and there's surely not a batch of radical that would. Every item has been thought through, the construction, the design, the exertion down it, spatial audio capabilities: it's the cleanable spot to perform, whether you're a top-tier creator now, oregon an emerging artist, 1 that's conscionable starting out. And it's a committedness to unrecorded show and the designation that that is truthful important."
This article, "Tim Cook Explains Why He Stepped Down arsenic Apple CEO Before iPhone Duo Launch" archetypal appeared connected MacRumors.com

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