Tim Cook Defends Apple's AI Delay: 'We've Rarely Been First'

Apple CEO Tim Cook spoke to employees astatine an all-hands gathering today, providing immoderate penetration into Apple's enactment connected AI. According to Bloomberg, Cook said that AI is going to beryllium bigger than smartphones and the internet, and that it's a precedence for the company.


"Apple indispensable bash this. Apple volition bash this. This is benignant of ours to grab. We volition marque the concern to bash it," Cook told employees.

Cook pointed retired that Apple has dominated respective markets adjacent erstwhile the institution wasn't archetypal to the technology. "We've seldom been first. There was a PC earlier the Mac; determination was a smartphone earlier the iPhone; determination were galore tablets earlier the iPad; determination was an MP3 subordinate earlier iPod," Cook said, suggesting that Apple volition play a large relation successful transforming AI successful the future.

The all-hands gathering comes a time aft Apple's net call, wherever Cook made akin remarks astir Apple's program to marque important investments successful AI. During the call, Cook said Apple was unfastened to making an acquisition that would accelerate its roadmap.

Apple has held talks with Perplexity and Mistral astir a imaginable large AI acquisition, and the institution has besides discussed utilizing exertion from OpenAI oregon Anthropic for an LLM-based mentation of Siri.

Apple bundle main Craig Federighi was besides connected manus to sermon ‌Siri‌, and helium said the company's efforts to overhaul the underlying ‌Siri‌ architecture are promising. Apple is getting the "needed" results from the ‌Siri‌ overhaul. "This has enactment america successful a presumption to not conscionable present what we announced, but to present a overmuch bigger upgrade than we envisioned. There is nary task radical are taking much seriously," Federighi said.

Cook and Federighi whitethorn person been aiming to reassure employees astir Apple's dedication to AI owed to Meta's efforts to poach AI experts. Several Apple AI engineers person near Apple for Meta due to the fact that Meta has been offering monolithic wage packages, and morale astatine Apple has been falling.
This article, "Tim Cook Defends Apple's AI Delay: 'We've Rarely Been First'" archetypal appeared connected MacRumors.com

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