Threads was originally going to live inside the Instagram app

Instagram brag Adam Mosseri is connected the basal contiguous successful Meta’s antitrust trial. In trying to beryllium the societal web is not a monopoly, helium shared that the Threads app could person been conscionable a feature wrong of Instagram.

Meta was moving connected built-in Threads features for Instagram archetypal to vie with Twitter, which pioneered text-first societal media apps. But Mosseri says the squad made the “very contentious determination internally” to determination the features retired of Instagram.

Meta’s team, according to Mosseri, recovered having Instagram big substance posts could beryllium confusing to users since the Twitter-like exemplary is wholly different, wherever replies and archetypal posts tin beryllium arsenic prominent. Comparatively, connected Instagram, and different apps similar YouTube and TikTok, replies are subordinated to archetypal posts.

Still, Threads is heavy linked to Instagram. You request an Instagram relationship to usage it, and your illustration connected some platforms nexus backmost to each other. Instagram besides adds Threads posts wrong of Instagram feeds that invitation you to spell to Threads to work them.