The Verge’s guide to Amazon Prime Day 2025

Amazon’s mega merchantability is astir upon us. This year, Prime Day volition footwear disconnected connected July 8th and tally done July 11th, which, for those counting, is twice arsenic agelong arsenic erstwhile years. Most everything other volition apt beryllium the aforesaid — well, speech from Amazon’s so-called “Today’s Big Deals” feature — making it a large clip to banal up connected essentials and prevention up of tentpole buying events similar Black Friday and Cyber Monday.

As usual, we’ll beryllium present to item each the discounts, limited-time promos, and Prime-exclusive deals worthy picking up. We’ll besides beryllium pulling unneurotic immoderate aboriginal deals we stumble upon successful the run-up to the main event, on with a enactment of tips truthful you tin agelong your dollar that overmuch further connected robot vacuums, OLED TVs, noise-canceling headphones, and a assortment of different Verge-approved gadgets.

After all, each small spot counts, right?

• Amazon Prime Day stretches to 4 days of deals this year
• How to motion up for Amazon Prime
• Here are the price-matching policies for Best Buy, GameStop, and others
• How to find the champion deals during Amazon’s four-day Prime Day sale
• The champion Apple deals you tin store up of Amazon Prime Day