The secret to Roku’s success: not being cool

This is Lowpass by Janko Roettgers, a newsletter connected the ever-evolving intersection of tech and entertainment, syndicated conscionable for The Verge subscribers erstwhile a week.

Roughly 10 years ago, idiosyncratic told maine that Roku was making "cheap hardware to merchantability to Walmart customers successful flyover states." The remark was meant to beryllium an insult, belittling a institution that seemed to attraction much astir hardware nett margins than plan and innovation.

Still, I've been reasoning astir it a batch implicit the years. And arsenic Roku became a large force successful streaming hardware, surpassing 100 cardinal households past month, I've travel to the decision that Roku's concealed superpowe …

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