The mad dash to build the future of multimedia

It's 1989. To play a video, perceive to a song, oregon amusement photos connected a desktop machine requires bolting connected costly hardware, built by a antithetic company, utilizing antithetic software. There are nary standards, nary portability, nary sharing.

Tyler Peppel, Apple merchandise marketer: It should person been a earthy country for Apple to beryllium in, but we had nothing. Apple's CEO John Sculley told me, "We request to get into this," but of course, it wasn't that easy.

John Worthington, audio engineer: There were radical wrong the institution who said, "No one's ever going to perceive to euphony oregon ticker videos connected a computer. Ever."

A twelve radical astatine Apple changed that. They h …

Read the afloat communicative astatine The Verge.