The future of Disney Plus could involve AI-generated videos

Disney’s plans for the aboriginal of its streaming work whitethorn impact AI-generated videos. During an net telephone connected Thursday, Disney CEO Bob Iger said the institution is “really excited astir AI,” adding that the exertion could let Disney Plus to supply viewers with the quality to “create” and “consume” short-form AI videos.

“There’s phenomenal opportunities to deploy AI crossed our direct-to-consumer platforms, some to supply tools that marque the platforms much dynamic and much sticky with consumers, but besides to springiness consumers the accidental to make connected our platforms,” Iger added. He didn’t elaborate connected however this mightiness really work, but I’m conscionable hoping that I don’t unfastened Disney Plus 1 time and spot a Sora-like watercourse of AI-generated clips.

Disney reported adding 1.5 cardinal subscribers successful the US and Canada during the 4th fourth of 2025, bringing its full successful North America to 59.3 million. It increased prices crossed its plans past month.

Along with the imaginable for AI-powered video instauration tools, Iger hinted astatine different ways Disney could grow its streaming app beyond conscionable TV shows and movies. He said the institution could integrate “game-like features” into Disney Plus through its concern with Epic Games. Netflix has already made a large propulsion into gaming, though it has since pulled immoderate of the best indie games from its library and shut down the workplace behind its Squid Game: Unleashed mobile game.

Iger besides mentioned Disney Plus having a “opportunity for commerce,” allowing it to service arsenic an “engagement engine” for radical looking to sojourn Disney’s parks, enactment astatine its hotels, oregon spell connected its cruises.