Survey: Nearly 70% of Users Plan to Upgrade to iPhone 17

A caller survey has recovered that astir 7 successful 10 iPhone owners successful the United States program to upgrade to an iPhone 17 model, signaling beardown request up of Apple's expected unveiling of the devices astatine its September 9 keynote.


Smartphone terms examination level SellCell surveyed implicit 2,000 U.S.-based ‌iPhone‌ users successful August to measure upgrade involvement and marque loyalty earlier Apple's event. According to the data, 68.3% of existent ‌iPhone‌ users mean to acquisition an ‌iPhone 17‌ exemplary astatine launch, marking an summation from 61.9% recorded up of the iPhone 16 motorboat successful 2024.

The iPhone 17 Pro and ‌iPhone 17 Pro‌ Max models are expected to predominate aboriginal sales, accounting for 38.1% of planned upgrades. The modular ‌iPhone 17‌ is the prime for 16.7% of respondents, portion 13.5% expressed involvement successful the all-new iPhone 17 Air, which is expected to diagnostic an ultra-thin design. Only 3.3% of respondents indicated they are holding retired specifically for a foldable ‌iPhone‌, which Apple has yet to release.

The survey highlights that 72.9% of users consciousness much satisfied with their ‌iPhone‌ contiguous than successful erstwhile years, but 27.1% said they judge Apple has "lost its edge" compared to rival smartphone makers.

Battery beingness emerged arsenic the astir important upgrade driver, with 53.% of respondents citing it arsenic their apical crushed for upgrading. Other motivating factors included caller designs and features (36.2%), show improvements (34.3%), camera upgrades (28.1%), and AI and bundle enhancements (7.1%).

Price remains the superior deterrent, with 68.9% of users listing outgo arsenic the main crushed for not upgrading. Satisfaction with existing devices is besides a important factor, with 71.7% stating they are contented with their existent ‌iPhone‌. A smaller stock of users cited involvement successful foldables (7.5%), discomfort with eSIM (6.6%), oregon involvement successful switching to Android (5.3%) arsenic reasons for holding off.

Foldables from Samsung and Google are emerging arsenic a competitory threat. If Apple does not merchandise a foldable ‌iPhone‌ by 2026, 20.1% of respondents accidental they would see switching to Samsung, and 10.2% to Google. Brand loyalty remains high, with 69.6% of respondents stating they program to enactment with Apple careless of competing products.

When asked to take betwixt instrumentality thinness and artillery capacity, 47.5% of respondents said they would judge a shorter artillery beingness successful speech for a thinner design. Meanwhile, 29.7% said they are not funny successful ultra-thin phones astatine all.

44% of ‌iPhone‌ users said they presumption Apple Intelligence arsenic a precise important feature. Another 33% said AI does not substance to them. When asked which institution leads successful AI, 44% named Apple, portion some Samsung and Google were selected by 6.6% of respondents. Ten percent of users said nary marque presently leads successful the AI space.

36.8% of users would hold upgrading if prices emergence significantly, portion 29.2% said they would determine based connected the size of the increase. Only 34% said they would proceed with their acquisition regardless.

The survey was conducted utilizing an online survey platform, with responses collected successful August 2025 from a illustration of implicit 2,000 U.S. adults who presently ain an ‌iPhone‌. The ‌iPhone 17‌ lineup is expected to beryllium announced connected Tuesday, September 9.
This article, "Survey: Nearly 70% of Users Plan to Upgrade to iPhone 17" archetypal appeared connected MacRumors.com

Discuss this article successful our forums