Spotify to Adopt Apple's Technology for Video Podcasts

Spotify contiguous announced plans to follow Apple's HTTP Live Streaming (HLS) exertion for video podcasts, a determination that volition let creators to administer video shows crossed some platforms without changing their existing setup.


Apple introduced an enhanced HLS-based video podcast experience for the iPhone, iPad, Apple Vision Pro, and the web astatine the extremity of March. The upgrade importantly improves however video shows are delivered and consumed wrong Apple Podcasts, but Mac and Apple TV enactment is not yet available.

Spotify says its Spotify for Creators and Megaphone platforms volition enactment Apple's HLS video exertion aboriginal this year, describing the determination arsenic "a large measurement toward genuinely platform-agnostic video distribution." The institution says it is "actively moving connected this integration successful coordination with Apple" and volition stock timeline details successful the adjacent future.

This volition alteration Spotify-hosted creators to administer their video podcast contented crossed platforms, reaching audiences connected some Spotify and Apple Podcasts without changing their existing setup.

Monetization volition transportation implicit alongside distribution. Spotify says it plans to enactment "monetization for video contented connected ‌Apple Podcasts‌ truthful creators don't person to take betwixt assemblage scope and revenue," with further details connected however that volition enactment crossed platforms to follow.

The institution noted that video shows indispensable beryllium uploaded straight to Spotify alternatively than distributed via RSS, which the institution says is indispensable to alteration engagement-based monetization, real-time analytics, and different Spotify-first features. RSS organisation to different platforms, including ‌Apple Podcasts‌, remains unchanged.

Separately, Spotify besides announced that respective podcast hosting providers are present unrecorded with video enactment done the Spotify Distribution API. Libsyn, Podigee, Audioboom, Audiomeans, and Podspace person each completed integration, allowing creators connected those platforms to administer video contented straight to Spotify and monetize eligible contented done the Spotify Partner Program. Additional spouse integrations are said to beryllium successful progress.
This article, "Spotify to Adopt Apple's Technology for Video Podcasts" archetypal appeared connected MacRumors.com

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