Spotify is raising Premium prices outside the US

Spotify is expanding prices successful respective regions extracurricular of the US, conscionable days aft posting disappointing earnings. Spotify announced connected Monday that Premium subscribers crossed Europe, South Asia, the Middle East, Africa, Latin America, and Asia-Pacific volition beryllium notified astir pricing changes “over the adjacent month,” providing an illustration email showing a €1 monthly summation from €10.99 to €11.99 successful an unspecified country.

Unfortunately, Spotify’s announcement doesn’t sanction the impacted countries. A spot cheque crossed aggregate European countries utilizing Internet Archive snapshots from July shows that €1/mth increases person already been applied for caller customers successful Spain, Italy, and Portugal. European countries that antecedently raised subscription pricing successful caller months — including France, Belgium, Luxembourg, and the Netherlands  — bash not look to person been deed with further increases.

Despite posting affirmative results for paid subscriber maturation successful its quarterly net study connected July 29th, Spotify’s nett forecast fell beneath analysts’ estimates. Spotify’s banal terms fell by 11.5 percent the aforesaid day, wiping $16 cardinal disconnected the company’s marketplace cap.

When asked during the net telephone wherefore Spotify isn’t raising prices much frequently, CEO Daniel Ek said that the streaming institution was prioritizing retaining subscribers for the agelong word implicit making short-term gross gains. These caller terms increases whitethorn not beryllium straight responding to that criticism, however, arsenic The Financial Times reported successful April that Spotify was already readying to hike prices successful Europe and Latin America this summer. 

US pricing is truthful acold unaffected. Spotify held accelerated to US pricing for 12 years anterior to the archetypal increases that began successful 2023 and continued into 2024.