Shot on iPhone: Wallace & Gromit on Display at Apple's UK Headquarters

Apple contiguous announced that a caller stop-motion animation featuring Wallace & Gromit volition beryllium projected onto London's Battersea Power Station this vacation season. The festive, six-minute video volition beryllium shown each time from 5 p.m. to 10:30 p.m. from contiguous until New Year's Eve. It is escaped to watch, and reservations are not needed.


Apple is promoting the animation arsenic portion of its latest "Shot connected iPhone" campaign. Aardman, the animation workplace that created Wallace & Gromit, filmed the stop-motion video with the Telephoto camera connected 8 iPhone 16 Pro Max devices.

"Aardman utilized the Dragonframe Tether app and 8 iPhone 16 Pro devices successful Telephoto mode to marque Wallace & Gromit, Shot connected iPhone," said Apple. "They changeable afloat 4K stills successful ProRAW format, earlier stitching them unneurotic to execute the 6K representation needed to crook their 23‑centimeter characters into 101‑meter projections."

The animation transforms 2 towers into Christmas trees connected the broadside of the gathering facing the River Thames. Visitors tin ticker Wallace & Gromit decorate the trees, and past "snap a selfie" successful beforehand of the fully-decorated trees.


"This task has been a imagination to nonstop — a cinematic fusion of tech and art," said Aardman's manager and graphic plan pb Gavin Strange. "Shooting stop-motion animation connected iPhone 16 Pro Max with the legendary Wallace & Gromit, to past beryllium projected onto the iconic Battersea Power Station, makes this unsocial successful truthful galore ways. I anticipation that this Christmas, everyone feels inspired to commencement shooting their ain stop-motion masterpieces with iPhone, and I'm excited and arrogant of what we've each created."

Battersea Power Station has been location to Apple's U.K. office since past year, and the institution besides has a store there. In beforehand of the store, the Wallace & Gromit acceptable utilized to make the stop-motion volition beryllium connected display.

More details astir this "Shot connected iPhone" campaign, including an upcoming "Today astatine Apple" league with Aardman, are disposable on Apple's website. The task has besides been promoted connected the Battersea Power Station's website.
This article, "Shot connected iPhone: Wallace & Gromit connected Display astatine Apple's UK Headquarters" archetypal appeared connected MacRumors.com

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